BRANDING

Elevate your brand with our expert-led branding workshop

Our branding workshop is designed to help you craft a compelling and cohesive brand identity that resonates with your target audience and stands out in the market. Whether you’re launching a new brand or revitalising an existing one, this workshop provides you with the tools, strategies, and insights needed to build a strong, memorable brand. Through interactive sessions and practical exercises, you’ll learn how to define your brand’s core values, create a unique visual identity, and effectively communicate your brand story.

Workshop contents

Hands-on projects

Participants will work on real-world design projects, applying the skills and techniques learned throughout the workshop.

Personalised feedback

Receive constructive feedback on your work from instructors, helping you refine your skills and develop your unique design thinking style.

Expert guidance

Learn from branding experts with extensive industry experience who provide actionable insights and personalised advice.

Networking opportunities

Connect with other designers and industry professionals, expanding your network and opening up potential collaboration opportunities.

Collaborative sessions

 Participate in group discussions and collaborative projects, fostering a creative and supportive environment.

Take-home materials

Access valuable resources and templates to continue refining and implementing your brand strategy after the workshop.

Workshop details

Understanding brand fundamentals

  1. Definition and importance of branding
  2. Key components of a strong brand
  3. Case studies of successful brands
  4. Defining your brand identity

Identifying your brand’s mission, vision, and values

  1. Crafting a unique value proposition
  2. Audience segmentation and persona development
  3. Creating a visual identity

Principles of logo design and brand colours

  1. Typography and imagery selection
  2. Developing a consistent visual style
  3. Brand messaging and voice

Crafting a compelling brand story

  1. Establishing a brand voice and tone
  2. Writing impactful taglines and messaging
  3. Building brand guidelines

Components of a comprehensive brand guideline

  1. Ensuring brand consistency across all touchpoints
  2. Best practices for maintaining brand integrity
  3. Implementing your brand strategy

Strategic brand positioning in the market

  1. Effective brand communication channels
  2. Measuring and analysing brand performance