MARKETING

Master the art of marketing: comprehensive workshop for modern marketers.

In today’s fast-paced and competitive marketplace, a solid marketing strategy is essential for business success. Our comprehensive marketing workshop is designed to equip you with the latest tools, techniques, and insights to create effective marketing campaigns that resonate with your target audience. Whether you’re a seasoned marketer looking to update your skills or new to the field, this workshop provides a thorough grounding in all aspects of marketing, from content creation to channel selection. Through interactive sessions and practical exercises, you’ll learn how to develop and implement marketing strategies that drive engagement and growth.

Workshop contents

Interactive case studies

Analyse real-world sales scenarios and apply strategic planning concepts to solve complex challenges.

Personalised feedback

Receive tailored feedback on your strategic plans from instructors, helping you refine and enhance your approach.

Expert facilitation

Learn from seasoned marketing strategists with a wealth of industry knowledge who provide actionable insights and guidance.

Practical tools and templates

Access a range of strategic planning tools and templates to assist in developing and implementing your marketing strategy.

Collaborative environment

Engage in group discussions and collaborative exercises, fostering a supportive and dynamic learning atmosphere.

Networking opportunities

Connect with fellow business leaders and professionals, expanding your network and creating potential partnerships for future growth.

Workshop elements

Content creation

  1. Brand storytelling
  2. Crafting compelling narratives that reflect your brand’s values and mission.
  3. Techniques for creating engaging content that connects with your audience emotionally
  4. Content strategy
  5. Developing a content calendar
  6. Balancing different types of content (blogs, videos, infographics) for varied platforms
  7. Copywriting Essentials
  8. Writing persuasive and clear copy for different marketing materials.
  9. Best practices for SEO-friendly content

Marketing tactics

  1. Digital marketing
  2. Overview of digital marketing channels (SEO, SEM, PPC, email marketing)
  3. Strategies for social media marketing and online advertising
  4. Traditional marketing
  5. Effective use of traditional channels like print, radio, and TV
  6. Integrating traditional methods with digital strategies for a cohesive approach
  7. Campaign development
  8. Planning and executing multi-channel marketing campaigns
  9. Measuring and analysing campaign performance

Audience analysis

  1. Market research
  2. Conducting surveys and focus groups
  3. Analysing market trends and consumer behaviour
  4. Customer segmentation
  5. Identifying and segmenting your target audience
  6. Creating detailed buyer personas.
  7. Behavioural analysis
  8. Understanding customer journeys and decision-making processes
  9. Using data analytics to gain insights into audience behaviour

Channel selection

  1. Digital channels
  2. Choosing the right social media platforms for your brand
  3. Utilising email marketing effectively
  4. Traditional channels
  5. Identifying the best traditional channels for your target audience
  6. Strategies for maximising reach and engagement
  7. Omni-channel marketing
  8. Integrating various channels for a seamless customer experience
  9. Best practices for consistent messaging across all platforms.