Turning smart ideas into sustainable businesses
We helped the Royal Dutch Embassy and the Kingdom of the Netherlands establish a community of local entrepreneurs through content, digital marketing and public relations.
We successfully launched a brand, created event content and recruited over 50 interested participants in four weeks.
Today Orange Corners has incubated over 1000 entrepreneurs in 17 regional hubs in Africa and the Middle-East. Through a wide network of partners and programmes, Orange Corners is seeking to drastically accelerate the growth and viability of startups.
Client
Royal Dutch Embassy
Year
2017
Services
Strategy // Brand Development // Copywriting // Public Relations // Website Design // Frontend Development // Video, Paid Advertising // Community Management // Analytics & Reporting // 360 VR Video
Client
Royal Dutch Embassy
Year
2017
Services
Strategy // Brand Development // Copywriting // Public Relations // Website Design // Frontend Development // Video, Paid Advertising // Community Management // Analytics & Reporting // 360 VR Video
Building the Brand
We worked with Orange Corners to develop a cohesive brand identity to help them launch a visually distinct mark that represented the concept of an incubator (corner) in key economic hubs around the world.
Dutch Orange
Charcoal
Spark the Flame
The call to action was clear. Join the Orange Corners incubator, showcase your ability and grow your business in a structured, supported environment. We created a strong call to action video to encourage participation.
First Launch, then Launch Businesses
Our launch was attended by partners, media, and a swathe of entrepreneurs from every sector of the economy who were looking for the support and opportunities offered by Orange Corners.
No Corner Left Unpainted
We made sure that every touchpoint of the Orange Corners digital ecosystem was hyper-engaging through paid media, social media content marketing and through the website built purpose-fit at launch.
A strong Public Relations campaign complimented our social media efforts to drive awareness around the launch of Orange Corners and the related programmes and locations they were piloting in South Africa.