African Dermal Science
A South African-based Beauty start-up approached AIPX to create a set of digital assets to develop both Brand and Seasonal Campaigns without the need for expensive and time-consuming shoots.
AIPX also helped build and launch the Uso digital ecosystem alongside developing funding and operational strategies.
Client
Uso by African Dermal Science
Year
2017-2020
Services
Strategy // Brand // Design // Web Development // Social Media // Google Places
Client
Uso by African Dermal Science
Year
2017-2020
Services
Strategy // Brand // Design // Web Development // Social Media // Google Places
The Approach
The assets are easily customised and updated to respond to fast-evolving beauty trends and the need to be
ultra agile in the social-media space.
A rich, clean palette inspired by the packaging was used to hero the product and highlight key functional benefits of the product.
Charcoal
Liquid Gold
Rich Grey
Key Visuals
A series of Key Visual assets were designed showcasing the product packaging, ingredients ingredients and functional benefits for the consumer.
