Trust in Our Vision
Vumacam called on AIPX to coordinate their brand, marketing and digital efforts across a multitude of touchpoints.
We worked on establishing digital platforms, and built the brand in line with the monolithic Vuma brand. We established the brand’s tagline (“Trust in Our Vision”), developed colour palettes, icon sets and graphical elements to best tell the brand’s story.
We developed marketing content, sales collateral and also built the knowledge base and help centre to better educate clients, stakeholders, internal staff and the public at large.
Client
Vumacam
Year
2018 – present
Services
Brand, Digital & Communication Strategy // Brand Development // Design // Video Production & Animation // Copywriting // Paid Advertising // Audio Identity // Web Development // UI & UX // Reporting & Insights // Social Media // Emailer Marketing
Client
Vumacam
Year
2018 – present
Services
Brand, Digital & Communication Strategy // Brand Development // Design // Video Production & Animation // Copywriting // Paid Advertising // Audio Identity // Web Development // UI & UX // Reporting & Insights // Social Media // Emailer Marketing
Engineering the Brand
Building on a brand that was growing rapidly in Gauteng and looking to expand into the rest of South Africa. AIPX created explainer videos, dome branding, a website, community surveys and a Knowledge Base that helped educate clients, stakeholders, internal staff, and the B2C audience. A persona and tone of voice was established to create a consistent messaging platform when engaging as Vumacam.
Magenta
Navy
Electric Blue
Blueberry
Establishing a Digital Footprint
We helped Vumacam rebuild their website and Knowledgebase alongside re-engaging their social media communities through daily community management to unify their digital presence.
World, Meet Vee
To humanise the public space CCTV efforts and address the valid concerns of privacy that comes as a by-product of that, we created Vee, the digital face of Vumacam.
Vee is a multi-ethnicity persona; with an approachable demeanor, and a Vumacam know-it-all, Vee curated your journey on the help center and was the forward facing agent for all support-related queries and operations.
Corporate and Explainer Videos
We produced, animated and shot a series of corporate and explainer videos to engage a variety of audiences. From educational explainers to corporate overviews, our videos painted a picture of the Vumacam world that illuminated the value proposition and connected the dots to clarify the operations.
Communities, at the Core
To introduce Vumacam to communities and security partners, we created an Out of Home campaign that acted as a handshake and introduced the Vumacam brand and public space CCTV concept.
The campaign focused on the pressing issues facing home owners, and everyday people within communities to highlight the benefits of safer, smarter communities in which to live, work and play.
Demystifying Public Space CCTV
We developed and integrated a Knowledge Base run on Zendesk with the existing low-code operations environment to manage ticketing, help articles and to enable support staff to have a single repository for dealing with partners and the public.
A chatbot was trained with Neuro-Linguistic Programming (NLP) to direct queries to the most relevant articles and reduce ticketing volumes for the back-office.
The reporting and data analytics helped provide insights into frequent queries and to shape content efforts in answering the most frequently asked questions about the public space CCTV system.
