A Digital Bank Built in Dubai
A brand new Emirates-based Digital Bank approached us to create a fresh, youthful, and premium through-the-line campaign for its launch in the United Arab Emirates.
Our campaign used existing brand elements and enhanced them through soft, neumorphic contours, keeping in mind the latest UX trends to create something sophisticated and friendly.
Client
YAP Bank
Year
2020
Services
Marketing Strategy // Conceptual Design // Art Direction // Social Media Campaign // Video Direction
Client
YAP Bank
Year
2020
Services
Marketing Strategy // Conceptual Design // Art Direction // Social Media Campaign // Video Direction
Brand Expression
The concentric circle motif is derived from the dot of the YAP logo. The circles radiate from a central point and represent how the brand surrounds and reaches out to the consumer.
Your Money Your Way
We proposed a simple tagline that evokes ownership, promises a benefit, embodies emotion and simplicity. It sells the app without drawing attention to itself. The tagline fixes the customer’s attention on the personalisation of the product.
